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米国における医療マーケティング,1997年−2016年

Lisa M Schwartz1, Steven Woloshin1

  • 1The Center for Medicine in the Media, Dartmouth Institute for Health Policy and Clinical Practice, Lebanon, New Hampshire.

JAMA
|January 9, 2019
PubMed
まとめ

医療マーケティングの支出は1997年から2016年にかけて大幅に増加し,特に医薬品と医療サービスの直接販売広告 (DTC) が増加しました. 販売が増加したにもかかわらず 規制の監視は限られており 詐欺行為で数十億ドルの罰金が科されます

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