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オンラインで誤った情報を減らすには,正確さへの注意を向ける必要があります
Gordon Pennycook1,2, Ziv Epstein3,4, Mohsen Mosleh4,5
1Hill/Levene Schools of Business, University of Regina, Regina, Saskatchewan, Canada. gordon.pennycook@uregina.ca.
Nature
|March 18, 2021
まとめ
誤った情報を共有する人が多いのは 正確さを無視しているからです 正確さに注意を向けると 共有されるニュースの質が向上し 党派主義が 正確さを上回るという主張に 異議を唱えます
科学分野:
- ソーシャルメディア研究
- 情報科学
- 心理学
背景:
- ソーシャルメディアで 虚偽や誤解を招くニュースが 広まることに懸念が高まっています
- 既存の研究は 誤った情報を共有する要因を理解し 緩和戦略を策定しようとしています
研究 の 目的:
- ソーシャルメディアで誤った情報を 共有する理由を調査します
- 不正確なコンテンツのオンライン共有を減らすための効果的な介入を特定する.
主な方法:
- Twitterで4つの調査実験と 1つのフィールド実験を行いました
- 記事の真意を分析し 意図を共有し 正確さを判断しました
- 共有行動を調べるために 計算分析を用いた.
主要な成果:
- ヘッドラインの正確さは,正確さの判断に影響を及ぼしたにもかかわらず,共有の意図に最小限の影響を及ぼしました.
- 認識された正確性と共有行動の間には 解離が存在し 共有が常に信念と等しくはないことを示唆しています
- ユーザの注意を 精度に向けることで 共有されるニュースの質が 劇的に向上しました
結論:
- 誤った情報を共有するのは 誤った情報を好むのではなく 誤った情報を好むからです
- オンラインでの共有において 党派主義が一貫して 正確さを上回るという考えに 異議を唱えます
- ソーシャル・メディアのプラットフォームが 誤った情報と戦うための 拡張可能な解決策を 提供しています
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