行動への介入は 突出すぎますか? 交通安全メッセージからの証拠
Jonathan D Hall1,2, Joshua M Madsen3
1Department of Economics and Munk School of Global Affairs and Public Policy, University of Toronto, Toronto, Ontario M5S 3G7, Canada.
まとめ
行動安全への介入は 逆転する可能性があります 交通事故死者を表示することで 車の安全運転を促すことで 意外と事故が増加し 過剰に注意を向けると 費用のかかる結果が生じることがわかります
科学分野:
- 行動経済学
- 交通安全に関する研究
- 公衆衛生への介入
背景:
- 行動介入は 注意を引くことを目的としています
- 介入の潜在的コストはしばしば見過ごされます.
- 公共の展示を活用した安全キャンペーンは一般的です.
研究 の 目的:
- 特定の行動介入の意図しないコストを推定する.
- 交通事故が運転行動に与える影響を調査する.
- 否定的な介入が 逆効果になるかどうかを判断するためです
主な方法:
- 選挙期間中外の全州的な事故データを分析した.
- 交通事故死者数を表示するダイナミック・メッセージ・サインを活用する.
- 介入の短期的な効果を調べる
主要な成果:
- 交通事故は選挙期間中に 州全体で大幅に増加しました
- 観測された衝突の増加は,意図された安全上の利益と一致しなかった.
- これらの悪影響は一時的であり,キャンペーンが終わった後も続かなかった.
結論:
- 極めて顕著な行動介入 特にネガティブな介入は 逆効果になる可能性があります
- 過剰に注意を引く介入は 重要な検討から注意をそらすことになり 意図せぬ悪い結果につながります
- 事故の増加などの反発的な介入に伴うコストは大きくなります.
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