商業用ミルク・フォーミュラのマーケティング:親,コミュニティ,科学,政策を捉えるシステム
Nigel Rollins1, Ellen Piwoz2, Phillip Baker3
1Department of Maternal, Newborn, Child and Adolescent Health and Ageing, WHO, Geneva, Switzerland.
Lancet (London, England)
|February 10, 2023
まとめ
商業的な乳製品販売は 世界的に母乳育児を損なうのです デジタルプラットフォームによって強化された 積極的な戦略は 証拠のない解決策として 乳児の健康を支援するために 政策の変更と産業の透明性を必要としています
科学分野:
- 公衆衛生と栄養
- 世界保健政策
- 消費者の行動とマーケティング
背景:
- 世界保健機関 (WHO) の推奨値を下回る母乳育児の割合は依然として不十分です.
- 商業用ミルクフォーミュラ (CMF) の売上高は年間約550億米ドルに急増し,乳児と幼い子どもの間でミルクフォーミュラの使用が増加していることを示しています.
研究 の 目的:
- 商業用乳製品業界で採用されているマーケティング戦略を分析する.
- CMFのマーケティングが家族,医療従事者,科学研究,政策開発に及ぼす影響を調査する.
- 母乳育児に適した環境を作るための必要な介入を特定する.
主な方法:
- 国家調査データと企業報告書の分析
- ケーススタディとメソディカル・スクーピング・レビューの含有
- 2つの多国間研究結果の活用
主要な成果:
- CMFの販売は,広範囲にわたる,資金の充足したマーケティングキャンペーンによって推進されています.
- CMFは乳児の健康と発達上の課題に対する解決策として宣伝されることが多いが,その証拠は不足し,母乳育児を否定している.
- デジタルプラットフォームは,母乳代用品のマーケティングに関する国際規範のような既存の規制を回避して,マーケティングの範囲を大幅に拡大しています.
結論:
- CMFの販売がもたらす悪影響をなくすには,政治的コミットメント,財政的投資,産業の透明性が必要です.
- 母乳育児の保護と促進には 継続的な支援と強力な政策介入が不可欠です
- 幼児と子供向けの商業食品の販売に関する世界的な枠組み条約が提案され,有害なCMFの宣伝を抑制する.
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