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Social Proof00:52

Social Proof

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Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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Social Exchange Theory02:06

Social Exchange Theory

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We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Nonconscious Mimicry01:13

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Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
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Longitudinal Research02:20

Longitudinal Research

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Sometimes we want to see how people change over time, as in studies of human development and lifespan. When we test the same group of individuals repeatedly over an extended period of time, we are conducting longitudinal research. Longitudinal research is a research design in which data-gathering is administered repeatedly over an extended period of time. For example, we may survey a group of individuals about their dietary habits at age 20, retest them a decade later at age 30, and then again...
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Social Scripts02:10

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People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
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Cross-Sectional Research01:50

Cross-Sectional Research

11.3K
In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...
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継続的なインタラクションパターン

Michele Avalle1, Niccolò Di Marco1, Gabriele Etta1

  • 1Department of Computer Science, Sapienza University of Rome, Rome, Italy.

Nature
|March 21, 2024
PubMed
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この要約は機械生成です。

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科学分野:

  • コンピュータ社会科学
  • 人とコンピュータの相互作用
  • オンラインコミュニケーション研究

背景:

  • ソーシャル・メディアのプラットフォームは 公共の議論や社会的動態に大きな影響を与えます
  • オンラインの毒性の蔓延と影響について懸念があります.
  • 多様なオンラインコミュニティの ユーザー行動を理解することは 極めて重要です

研究 の 目的:

  • 複数のソーシャルメディアの パターンを比較的に分析する
  • オンラインの会話の中で 有害なコンテンツの一貫したパターンを特定します
  • 会話の長さ,毒性,ユーザー参加の関係を調べる

主な方法:

  • Usenetから現代のソーシャルメディアまで 34年にわたる 8つのプラットフォームを網羅した 広範なデータセットの分析です
  • 異なるオンラインコミュニティの行動パターンを分離するための比較アプローチです.
  • 毒性のあるコンテンツと ユーザーの関わりのパターンを 特定することに焦点を当てる

主要な成果:

  • プラットフォーム,トピック,時間を超えて一貫した会話パターンとユーザー行動が観察されました.
  • 長い会話は毒性の高さを示しましたが 毒性は必ずしも参加を抑止したりエスカレートしたりしませんでした
  • 議論と対照的なユーザーの感情は,より激しい議論につながりました.

結論:

  • 人間の行動は オンラインの議論を形作る上で 重要な役割を果たし 何十年にも渡って プラットフォームが変化しています
  • 毒性が参加とエスカレートに与える影響は,これまで考えられていたよりも微妙です.
  • オンラインコミュニケーションの課題に取り組むには これらの持続的なパターンを理解することが重要です