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インスタグラムで抗生物質耐性を伝える: #抗生物質耐性に関するコンテンツ分析
Elin Nilsson1,2, Emma Oljans3,4, Anna-Carin Nordvall5
1Umeå School of Business, Economics, and Statistics, Umeå University, Handelshögskolan, Biblioteksgränd 6, Umeå, 90187, Sweden, 46 730612007.
JMIR infodemiology
|August 20, 2025
まとめ
インスタグラムでの抗菌剤耐性 (AMR) コミュニケーションは正確ですが,ニッチグループに限定されています. 広範囲に広げるために,AMRのコンテンツを一般の話題に統合し,魅力的なビジュアルを使用します.
科学分野:
- 公衆衛生
- コミュニケーション研究
- 微生物学
背景:
- 抗菌剤耐性 (AMR) は,人間の行動に影響を受ける世界的な健康問題です.
- 有効なコミュニケーションと啓発キャンペーンは,抗生物質耐性対策に不可欠です.
- ソーシャルネットワークサイト (SNS) は健康行動の形成に役割を果たしますが,SNSでのAMRに関する研究は,しばしばユーザーによって生成されたコンテンツを無視しています.
研究 の 目的:
- インスタグラムの抗菌剤耐性 (AMR) 通信を分析する.
- プラットフォーム上のAMRに関連する主要なアクター,コンテンツテーマ,およびコミュニケーションパターンを特定します.
- インスタグラムのAMRの描写と認識を理解するために
主な方法:
- "#抗生物質耐性"というハッシュタグを使って 公開されているインスタグラムの投稿を分析した.
- この研究は,送信者-メッセージ・チャンネル-受信者モデルを適用して,24ヶ月の間に610件の投稿を分析した.
- データクリーンアップと選択により,総職員の代表的なサンプルが確保されました.
主要な成果:
- コンテンツの作成者は主に科学や医療の専門家や情報提供者でした
- 投稿はしばしば文字に重なるビジュアルや バクテリアや実験室での検査の画像でした
- インスタグラムのAMRコンテンツは,コンテンツの正確さにもかかわらず,特定の利害集団の外での関与が限られていることが判明しました.
結論:
- インスタグラムはAMRの正確な情報の拡散を容易にするが,広範囲の聴衆に届くのに苦労している.
- 効果を高めるために,AMR通信は,一般の関心のあるコンテンツと統合され,視覚的に魅力的なフォーマットを使用する必要があります.
- 抗生物質耐性に関する議論を広げるために,機関による参加とインタラクティブなユーザー関与を奨励することが推奨されています.
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