職場における顧客差別:オンライン販売の証拠
Erin Kelley1, Gregory Lane2, Matthew Pecenco3
1Harris School of Public Policy, University of Chicago.
Journal of labor economics
|August 25, 2025
まとめ
セールスエージェントの生産性が著しく低下します 女性っぽい名前を使うと 買い物が50%減り 全世界のオンライン販売に影響を及ぼし 生産性のギャップが浮き彫りになります
科学分野:
- 行動経済学
- ジェンダー研究
- 労働経済学
背景:
- 顧客との関わりはセールスエージェントの業績にとって不可欠です.
- 性別に基づく差別は経済結果に影響を及ぼします.
- オンライン販売プラットフォームは 労働者の生産性を研究するための ユニークな環境を提供します
研究 の 目的:
- オンラインセールスエージェントの生産性に対する顧客ジェンダーのバイアスの影響を定量化します.
- 性別差別が顧客とのやり取りや購入行動に 影響するかどうかを調査する.
- 女性エージェントの潜在的生産性を 偏った顧客インタラクションなしに決定する.
主な方法:
- セールスエージェントにランダムに性別を指定した新しい実験枠組みが採用されました.
- 顧客とのやり取りは,応答時間,表現力,購入に関する議論を分析した.
- 生産性は完了した購入数で測定された.
主要な成果:
- 代理店に女性らしい名前を与えると 購入は50%減少しました
- 顧客は反応時間が遅く 表現力が低下し 女性の名前のエージェントと 購入の議論を避けていました
- 同様の差別的なパターンは,グローバルな顧客ベースと多様な労働者の人口統計で観察されました.
結論:
- 女性のセールスエージェントの生産性を著しく阻害しています
- このバイアスを取り除くと 女性は男性より高い潜在的生産性を持っていることがわかります
- デジタル経済におけるジェンダーの平等を達成するために,顧客バイアスを解決することが不可欠です.
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