[眼科オンライン:インスタグラム上の眼科の表現]
Maja Tabea Jerrentrup1, Volker Besgen2,3, Walter Sekundo4
1University of Applied Sciences Landshut: Hochschule Landshut, Landshut, Deutschland.
Die Ophthalmologie
|August 25, 2025
まとめ
ドイツの眼科は主にインスタグラムを使って 医療のマーケティングや病気の紹介を行っており 専門的な内容は限られている. インタラクティブ・ポストを活用することで 影響力を高めることができます
科学分野:
- 眼科について
- デジタル・ヘルス・コミュニケーション
- ソーシャルメディアの分析
背景:
- インスタグラムのようなソーシャルメディアは 現代のコミュニケーションと情報拡散に不可欠です
- 専門分野におけるこれらのプラットフォームの役割を理解することは極めて重要です.
研究 の 目的:
- Instagramでドイツの眼科の表現を分析する.
- 眼科医と診療所が共有する内容の概要を提供するためです.
主な方法:
- ドイツのInstagramの投稿1000件を遡って分析した.
- この分析は2024年1月のハッシュタグ #augenheilkunde を使った投稿に焦点を当てた.
主要な成果:
- 約3分の1の投稿で 病気や視覚障害が描かれていました
- もう1/3はマーケティングと実践促進に重点を置いた.
- 会議や展覧会などのプロフェッショナルなコンテンツは,わずかな部分を占めていた.
結論:
- ドイツの眼科のインスタグラムのコンテンツは様々な側面をカバーし,マーケティングに重点を置いています.
- 伝統的なマーケティングとエンゲージメントのテクニックは十分に活用されていない.
- インタラクティブで感情的なコンテンツの利用が増えれば 視聴者のエンゲージメントが向上します
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