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Updated: Sep 10, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
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Published on: May 29, 2020

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移行期デジタル文化におけるエンターテインメント消費の感情的・アイデンティティ的側面を明らかにする

Ștefan Bulboacă1, Gabriel Brătucu1, Eliza Ciobanu1

  • 1Department of Marketing, Tourism Services and International Affairs, Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania.

Behavioral sciences (Basel, Switzerland)
|August 28, 2025
PubMed
まとめ

ルーマニアのエンターテインメント消費は,アクセシブルなデジタルメディアと好ましい物理形式のギャップを示しています. 専門家は デジタルプラットフォームで満たされない 深い感情的なニーズを明らかにし 文化に敏感な戦略の必要性を強調しています

キーワード:
属している消費者の行動感情 的 な 必要 と し て いるエンターテインメント消費アイデンティティの構築インダクティブ・コードとデデュークティブ・コード定性的な分析検証

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