Twitter (現在はX) での男性と女性起業家のジェンダーパフォーマンスに関するコーパス・アシスト・ディスカース研究
Ming Liu1, Guofeng Wang2, Ruinan Zhao3
1Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Kowloon, Hong KongPeople's Republic of China.
PloS one
|August 29, 2025
まとめ
女性の起業家と男性の起業家は ソーシャル・メディアの"ダブル・バインド"を 男女間の期待のバランスをとって 乗り切っています オンラインでフォロワーと繋がるには 対抗的なスタイルではなく 魅力的なスタイルを使います
科学分野:
- 社会科学
- ビジネス研究
- コミュニケーション研究
背景:
- 男性が支配する分野で働く女性は
- ダブルバインド
- 女性の素質を保持しながら 男性的な特性を発揮する必要があるのです
- 起業家精神は,ソーシャルメディアのコミュニケーションの文脈でますます研究されています.
研究 の 目的:
- 男性と女性の起業家のジェンダーパフォーマンスを分析する (現在はX).
- 調べてみました
- ダブルバインド
- ソーシャル・メディアのやり取りに表れています
- フォロワーを獲得するために 起業家が使う戦略を理解する
主な方法:
- Twitter (現在はX) のデータに関するコーパス・アシスト・ディスカース分析.
- 問題のレベル,人格の特徴,言語のスタイルにおけるジェンダーのパフォーマンスの検討.
- 男性と女性の起業家のオンラインコミュニケーションの比較分析
主要な成果:
- 男性も女性も戦略的に
- ダブルバインド
- わかったわ
- 起業家はジェンダー・ロールの期待と フォロワー・エンゲージメントのバランスをとります
- 観察された一般的なスタイルは,戦闘的ではなく,インタラクティブで魅力的です.
結論:
- 起業家のソーシャル・メディアのパフォーマンスは ジェンダーの役割に対する 微妙なアプローチを示しています
- その
- ダブルバインド
- インタラクティブ・コミュニケーション・ ストラテジーを用いてナビゲートします
- インタラクティブな親密さを維持することは 起業家にとって 聴衆とのつながりの鍵です
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