過去の調査の負担と,確率ベースのオンラインパネルでの新しい調査への応答の確率の関係
1Center for Economic and Social Research, University of Southern California, 635 Downey Way VPD, Los Angeles, 90089 California, U.S.A.
まとめ
より長い調査は 回答の確率を全体的に高めますが 少数派や内向的な人は 回答の確率を下げます 調査の頻度は,この研究における応答率に有意な影響を及ぼさなかった.
科学分野:
- 調査方法
- 社会科学
- データ分析
背景:
- 質問書の長さと頻度を含む調査の負担は,参加者の回答率に影響を与える可能性があります.
- これらの効果を理解することは,確率ベースのインターネットパネルで高品質のデータを維持するために不可欠です.
研究 の 目的:
- 調査の重荷 (アンケート長と調査頻度) がインターネットパネルでの回答確率にどのように影響するか調べる.
- 調査の負担に不釣り合いな特定のサブグループを特定する.
主な方法:
- 潜伏マルコフ連鎖モデルを用いたイディオグラフィック分析
- 個々の反応確率を推定するためのモンテカルロ法.
- 個別の見積もりを集めて,全体的な関係とサブグループ効果を分析する.
主要な成果:
- 質問書の長さと回答の概率の間で正の関係が見られた.
- 調査の頻度と応答の確率との間に有意な関係は見られなかった.
- より長いアンケートでは,人種/民族のマイノリティと内向的な参加者の回答率が低下しました.
- 頻繁に実施された調査は,大家族を持つ参加者の回答率を低下させた.
結論:
- 質問書の長さは,特に特定の人口統計学および心理学的サブグループにおいて,回答の確率に影響を与える重要な要因です.
- パネル管理戦略は,調査負担の悪影響を軽減するために,脆弱なサブグループに対する標的の介入を考慮すべきである.
- さらなる研究は,調査頻度が多様な集団に与える微妙な影響を調査する可能性がある.
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