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関連する概念動画

Attitudes01:54

Attitudes

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Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
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Environmental Influences on Intelligence01:29

Environmental Influences on Intelligence

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Despite the strong genetic influence on traits like intelligence, environmental factors significantly shape outcomes. For example, while over 90% of height variation is due to genetic differences, environmental factors such as nutrition also have a notable impact. Similarly, for intelligence, changes in a child's surroundings can significantly alter their IQ. Research shows that enriched environments boost children's academic success and help them develop key cognitive skills. Children...
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Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

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Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
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Stereotype Content Model02:16

Stereotype Content Model

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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Decision Making: P-value Method01:09

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The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
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Humanistic Psychology01:24

Humanistic Psychology

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Humanistic psychology emerged in the mid-20th century as a response to the deterministic and pessimistic nature of behaviorism and psychoanalysis. While behaviorism focused on observable behaviors influenced by the environment and psychoanalysis delved into unconscious motivations, both theories suggested that human actions lacked free will. In contrast, humanistic psychology offers a perspective that emphasizes the innate potential for goodness and growth within every individual.
This approach...
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Updated: Sep 9, 2025

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環境の価値が 人工知能の製品に 緑の買い方を促すのか? 価値-態度-行動アプローチ

Jingchen Ma1, QiaoYi Wang1, Danping Liu1

  • 1School of Management, Xihua University, No.9999 Hongguang Avenue, Pidu District, Chengdu, Sichuan Province, China.

Acta psychologica
|August 30, 2025
PubMed
まとめ

消費者の環境価値は 人工知能の製品に対して 態度に影響を及ぼし 緑の購入行動を促します 価格感受性はこれらの影響を緩和し,AI企業のグリーンマーケティング戦略を導くことができます.

キーワード:
人工知能製品のグリーンな購入行動環境価値価格の感受性価値観-態度-行動モデル

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科学分野:

  • 消費者の行動
  • 人工知能
  • 環境の持続可能性

背景:

  • 人工知能 (AI) 製品の普及は,環境の持続可能性に関する消費者の懸念を高めています.
  • AI製品の消費者の購入決定には,製品特有の環境特性と技術的進歩の両方を評価することが含まれます.
  • AI製品のグリーン購入行動 (AGPB) を定義することは,AI市場における持続可能な消費を理解するために不可欠です.

研究 の 目的:

  • 環境価値 (利己的,利他的,生物圏) がAI製品に与える影響を調査する.
  • 価値と行動の関係におけるグリーン消費の姿勢の仲介的役割を調査する.
  • AGPBに対する価格感受性の抑制効果を検証する.

主な方法:

  • 価値-態度-行動 (VAB) モデルを使用した.
  • 部分最小二乗構造方程式モデリング (PLS-SEM) を使用した461件のアンケートから得られたデータを分析した.
  • 値の組み合わせの構成分析のために,フージーセットの質的比較分析 (fsQCA) を利用した.

主要な成果:

  • 3つの環境価値 (利己的,利他的,生物圏) は,緑の消費態度によって仲介され,AGPBに肯定的な影響を及ぼします.
  • 価格感受性は,利他的な/生物圏的な価値とAGPB,および態度-行動のリンクの関係を否定的に緩和します.
  • fsQCAはAGPBを動かす2つの主要な構成を特定しました.

結論:

  • 環境価値はAGPBの重要な原動力であり,緑の消費の態度が重要な仲介者である.
  • 価格感受性は,グリーンAI製品の消費者の購入決定を抑制する上で重要な役割を果たします.
  • 研究結果は,AI企業が効果的なグリーンマーケティング戦略を開発するための理論的洞察と実用的なガイドラインを提供します.