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Updated: Sep 9, 2025

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
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A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

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"私が知るほど あなたも知るほど" 黒人コミュニティの臨床試験に対する意識を高めるツールを開発するために 文化に敏感なマーケティング戦略を活用する

Vida Henderson1, Leslie Carnahan2, Eliza Brumer Cohn3

  • 1Fred Hutchinson Cancer Center, Public Health Sciences Division, 1100 Fairview Ave N., Seattle, WA, 98109, USA. vahender@fredhutch.org.

BMC public health
|September 1, 2025
PubMed
まとめ

マーケティング戦略は 黒人コミュニティの癌臨床試験の意識を高めることができます 文化に敏感なPSAビデオは 聴衆を効果的に惹きつけ 参加の障壁を克服します

キーワード:
黒人アメリカン臨床試験コミュニケーション文化的な調整拡散健康に関する情報マーケティング

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Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
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