インスタグラムとTikTokのユーザー生成コンテンツによるアルコールの宣伝:コンテンツ分析
Alessandro Crocetti1, Nichole Lister1, Florentine Martino1
1Institute for Health Transformation, Global Centre for Preventive Health and Nutrition, School of Health and Social Development, Faculty of Health, Deakin University, Geelong, Australia.
Drug and alcohol review
|September 2, 2025
まとめ
ソーシャルメディアのユーザー生成コンテンツ (UGC) は アルコールを広く宣伝していますが 公開されていないことが多いです この祝祭の内容が若者の飲酒の態度を形作るので 規制と透明性の改善が求められます
科学分野:
- ソーシャル・メディアの研究
- 公衆衛生
- マーケティングと消費者の行動
背景:
- ユーザー生成コンテンツ (UGC) は若者のアルコール関連の態度や行動に大きな影響を与えます
- アルコール会社が ブランドを宣伝するために ソーシャルメディアを活用する方法は 限られている.
- アルコールのマーケティングにおける 同級生やインフルエンサーが作成したコンテンツの役割は 十分に検討されていない.
研究 の 目的:
- インスタグラムとTikTokでのUGCによるアルコールプロモーションの性質と範囲を分析する.
- アルコール会社がソーシャルメディアを活用して ユーザーとプロモーションする方法を調査する.
主な方法:
- 7年間で公開された1848のInstagramとTikTokの投稿の内容分析です
- アカウントの種類,感情,製品配置,マーケティング指標 (スポンサーシップ,非公開マーケティング) の体系的なコーディング.
- アルコール関連のタグやハッシュタグに 注目してください
主要な成果:
- 37%の投稿はインフルエンサーによるもので 5%はスポンサーによるもので 10%は非公開マーケティングによるものでした
- アルコールが主な焦点となり,64%がブランド製品でした.
- 78%がブランドに好意を示し,53%が飲酒体験を肯定し,2%がネガティブな結果を示した.
結論:
- 公開された (5%) と非公開された (10%) アルコールプロモーションの間には大きなギャップが存在し,透明性と規制上の問題を示しています.
- 主に祝賀的なUGCは,青年の飲酒態度に影響を及ぼし,プロアルコールの物語を強化します.
- 密かにアルコールの宣伝を抑えるために 厳格な規制,独立した監視,透明性のツールが必要です.
さらに関連する動画
05:40The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
Published on: April 28, 2022
3.2K
08:45Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
Published on: November 8, 2024
757
関連する概念動画
02:23Alcohols from Carbonyl Compounds: Reduction
10.7K
Reduction is a simple strategy to convert a carbonyl group to a hydroxyl group. The three major pathways to reduce carbonyls to alcohols are catalytic hydrogenation, hydride reduction, and borane reduction.
Catalytic hydrogenation is similar to the reduction of an alkene or alkyne by adding H2 across the pi bond in the presence of transition metal catalysts like Raney Ni, Pd–C, Pt, or Ru. Aldehydes and ketones can be reduced by this method, often under mild to moderate heat (25–100°C) and...
Catalytic hydrogenation is similar to the reduction of an alkene or alkyne by adding H2 across the pi bond in the presence of transition metal catalysts like Raney Ni, Pd–C, Pt, or Ru. Aldehydes and ketones can be reduced by this method, often under mild to moderate heat (25–100°C) and...
10.7K
02:31Protection of Alcohols
7.4K
This lesson delves into the concept of protection and deprotection of a functional group fundamental to synthetic organic chemistry. These phenomena are explained in the context of aliphatic and aromatic alcohols.
Protection
It defines a protecting group as the masking agent to make the more reactive species inert to a given set of conditions. This concept is depicted via the illustration of liquid flow through different outlets in an assembly of pipes. The analogy helps to understand the role...
Protection
It defines a protecting group as the masking agent to make the more reactive species inert to a given set of conditions. This concept is depicted via the illustration of liquid flow through different outlets in an assembly of pipes. The analogy helps to understand the role...
7.4K
02:32Physical Properties of Alcohols and Phenols
14.8K
Alcohols are organic compounds in which a hydroxy group is attached to a saturated carbon. Phenols are a class of alcohols containing a hydroxy group attached to an aromatic ring. The physical properties of the alcohols and phenols are influenced by hydrogen bonding due to the oxygen–hydrogen dipole in the hydroxy functional group and dispersion forces between alkyl or aryl regions of alcohol and phenol molecules.
Alcohols possess a higher boiling point than aliphatic hydrocarbons of...
Alcohols possess a higher boiling point than aliphatic hydrocarbons of...
14.8K
02:15Preparation of Alcohols via Addition Reactions
6.4K
Overview
The acid-catalyzed addition of water to the double bond of alkenes is a large-scale industrial method used to synthesize low-molecular-weight alcohols. An acidic atmosphere is required to allow the hydrogen in the water molecule to act as an electrophile and attack the double bond in an alkene. The addition of a proton to the double bond creates a carbocation intermediate. The proton preferentially bonds to the less substituted end of the double bond to create a more stable carbocation...
The acid-catalyzed addition of water to the double bond of alkenes is a large-scale industrial method used to synthesize low-molecular-weight alcohols. An acidic atmosphere is required to allow the hydrogen in the water molecule to act as an electrophile and attack the double bond in an alkene. The addition of a proton to the double bond creates a carbocation intermediate. The proton preferentially bonds to the less substituted end of the double bond to create a more stable carbocation...
6.4K
02:00Alcohols from Carbonyl Compounds: Grignard Reaction
5.8K
Grignard reagents are one of the most commonly used reagents used to synthesize alcohols from carbonyl compounds. Grignard reagents are organomagnesium halides with a highly polar carbon–magnesium bond. Due to the partial ionic nature of the C–Mg bond, the carbon functions as a strong nucleophile and attacks electrophiles like carbonyl carbon.
Magnesium from the reagent coordinates with carbonyl oxygen, further reducing the carbonyl carbon's electron density. Thus, the...
Magnesium from the reagent coordinates with carbonyl oxygen, further reducing the carbonyl carbon's electron density. Thus, the...
5.8K
02:37Oxidation of Alcohols
13.5K
In this lesson, the oxidation of alcohols is discussed in depth. The various reagents used for oxidation of primary and secondary alcohols are detailed, and their mechanism of action is provided.
The process of oxidation in a chemical reaction is observed in any of the three forms:
The process of oxidation in a chemical reaction is observed in any of the three forms:
13.5K