観光における認識価値の理解:危機に直面している目的地からの洞察
Laurent Yacoub1, Samer ElHajjar2, Youssef Zgheib3
1Faculty of Business Administration, Holy Spirit University of Kaslik, Lebanon.
PloS one
|September 2, 2025
まとめ
危機に瀕している観光地にとって 観光客の認識を理解することが重要です 金銭 的 な 価値,良質 な 経験,そして 家族 の 楽しさ は,困難 の 中 で も 満足 と 忠誠 を 引き起こす.
科学分野:
- 観光管理
- 消費者の行動
- 目的地マーケティング
背景:
- 観光は世界経済の成長に大きく影響し 挑戦的な目的地の訪問者の認識を理解する必要があります
- 経済的・政治的危機に直面している目的地では 観光客の経験の評価が 回復力を高める必要があるのです
- 観光客の価値認識を理解することは,不安定な観光市場での満足と忠誠心を維持するために不可欠です.
研究 の 目的:
- 危機の影響を受けた目的地における観光客の価値感に影響を与える要因を調査する.
- 挑戦的な環境での観光客の経験が 満足度と忠誠度にどのように影響するか
- 不安定な地域での目的地管理者向けに 実行可能な戦略を提供すること
主な方法:
- 構造化されたアンケートを用いた定量的な研究.
- レバノンを訪問した784人の国際観光客から収集されたデータです.
- 認識された価値,満足度,目的地属性の分析
主要な成果:
- 目的地の品質,価格,高品質の体験が 認識される価値に影響します
- 娯楽や家族の経験は 価値感の重要な要因です
- 知識と新しさは,この文脈で知覚された価値に大きな影響を与えないことが判明しました.
結論:
- 危機に瀕している地域の価値感には 固有の目的地や経験的な要素が不可欠です
- 価値,品質,そして家族に優しい体験に焦点を当てた戦略は,観光客の満足と忠誠心を高めることができます.
- この研究は,不安定な地域における観光の回復力と効果的な管理に関する洞察を提供します.
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