産前運動促進戦略の有効性をXiaohongshuプラットフォームで評価する:健康に関する信念,情報品質,情報源の信頼性
1Faculty of Humanities and Arts, Macau University of Science and Technology, Macau SAR, China.
PloS one
|September 2, 2025
まとめ
ソーシャル・メディアで 妊婦の運動を奨励することは 伝統的な信念を克服する鍵です 利益や自己効能 信頼性の高い情報源を強調することで 母親の健康への取り組みが強化されます
科学分野:
- 公衆衛生
- 健康に関するコミュニケーション
- ソーシャル・メディアの研究
背景:
- 産前運動は有益ですが 休息を好むという伝統的信念のために 中国では普及率は低いです
- Xiaohongshuのようなソーシャルメディアは 産前運動を促進するために使われています
- 効果的なプロモーション戦略を理解することは 妊産婦の健康改善に不可欠です
研究 の 目的:
- 健康信念モデル (HBM) とヒューリスティック・システムモデル (HSM) を用いて,中国のソーシャルメディアで妊娠前の運動を促進するための効果的な戦略を探求する.
- 影響力のある情報源と 視聴者の関心を促すコンテンツの特徴を特定する.
主な方法:
- シアホンシュの産前運動を奨励する5016件の投稿を分析し,その500件をランダムにコードにしました.
- HBMとHSMコンストラクタのエンゲージメントへの影響を評価するために,負の二項式回帰の適用.
- クルスカル=ワリステストで 情報源の効果を比較する.
主要な成果:
- 利益や自己効能 障壁を強調することで 聴衆の関わりに大きく影響を与えます
- 医療従事者や妊婦は 最も影響力のある情報源です
- 情報源の信頼性や情報完全性は 好きなものなどのエンゲージメントメトリックと正に相関しています
結論:
- 産前運動の促進のために ソーシャルメディアのコンテンツを最適化するには 利益,自己効力,障壁に 焦点を当てる必要があります
- 信頼性の高い情報源,特に医療従事者や仲間を活用することで 取り組みが強化されます.
- 産前運動の社会的支援と女性の健康の向上を 支持しています
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