オンライン調査の保持と再参加:COVID-19 社会研究から学ぶ
Feifei Bu1, Alexandru Cernat2, Andrew Steptoe1
1Department of Behavioural Science and Health, University College London, London, UK.
Field methods
|September 2, 2025
まとめ
COVID-19 期間中のオンライン調査における参加者の高い留守率は,利他的な動機とコミュニティ構築戦略に関連していました. 研究者によると 脱落と再婚に影響を与える要因は 類似しているが 同一ではないことが分かりました
科学分野:
- 社会科学
- 公衆衛生
- 調査方法
背景:
- オンラインパネル調査はリアルタイムのデータ収集に不可欠です.
- COVID-19 パンデミックは,調査の参加と保持にユニークな課題をもたらしました.
- 消耗と保存を理解することは,データの完全性にとって不可欠です.
研究 の 目的:
- オンラインパネルで調査の消耗と保持に影響を与える要因を調査する.
- 中断した参加者の再参加戦略の有効性を評価する.
- 継続的な調査参加の動機と障壁を特定する.
主な方法:
- 7万人以上の参加者からの120万件以上の記録の分析 (2020年3月〜2022年4月).
- 毎週と毎月のフォローアップ調査データを検証する.
- 退社,留守,再就職に関連する要因の調査
主要な成果:
- 92.7% (毎週) と95.9% (毎月) の再参加率
- 利他的な動機とコミュニティ構築の戦略は 留守に寄与しました
- 脱落/留守と再雇用の要因はほとんど重なり合っていたが,いくつかの違いがあった.
結論:
- オンラインパネル調査は 危機的状況でも 高い留守率を達成できます
- 参加者のモチベーションと ターゲットを絞った留守戦略は 鍵となるものです
- 異なる意思決定プロセスは,再関与に対する最初の消耗の基礎となるかもしれません.
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