アメリカにおける英語のENDS広告のコンセプト・アロマ・ネーム (2015-2020年)
Ryan David Kennedy1,2, Lauren Czaplicki1,2, Meghan Bridgid Moran1
1Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, United States.
Tobacco induced diseases
|September 2, 2025
まとめ
電子ニコチン配達システム (ENDS) の製造者は,広告で曖昧な"コンセプトアロマ"を使用します. 食品や薬剤やポップカルチャーを 暗示するこれらの名称は 製品の味覚を隠しています
科学分野:
- 公衆衛生
- 消費者の行動
- タバコ 規制
背景:
- 電子ニコチン配送システム (ENDS) と液体の製造者は,曖昧な
- コンセプトの味
- 製品名に 味の記述ではなく
研究 の 目的:
- ENDS業界でコンセプトアロマに使用されている命名慣習を特定する.
主な方法:
- 2015年から2020年にかけての英語のENDS広告4546のレビュー.
- 明確な味の情報がない"概念味"の識別と分類
- 2人のコーダーによる 215の独特のコンセプト・アロマネームのテーマ分析
主要な成果:
- ENDSの広告で215のユニークなコンセプト・アロマ・ネームを特定した.
- テーマは,食品/飲料の提案 (例えば",Citra Zing"),薬物に関連する感覚 (例えば",ぼんやりした視力"),色,神話,ポップカルチャーが含まれています.
- 名前付けの慣行には,ポートマンテウス,意図的な綴り間違い,そしてマラプロピズムが含まれていました.
結論:
- タバコ業界はアメリカの広告でコンセプトの味を活用しています
- 特定されたテーマと命名慣行は,業界戦略の洞察を提供します.
- 更に研究が進められれば,特に規制に応じた 概念の風味の使用を監視し,認識されたリスクと行動との関連を調査する必要があります.
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