オンライン小売環境における誘導麻酔大麻の製品属性とマーケティングの内容分析
Julia Chen-Sankey1,2, Cassidy R LoParco3, Kathryn La Capria2
1Rutgers School of Public Health, Piscataway, NJ, USA.
Substance use & misuse
|September 3, 2025
まとめ
誘発性大麻のヴァープ製品 (DICVPs) は,魅力的な風味と合法性の主張でオンラインで販売され,潜在的に若者を惹きつけます. この断片化は公衆衛生上の継続的なモニタリングを必要とする.
科学分野:
- 大麻の研究
- 公衆衛生
- 消費者製品分析
背景:
- 2018年の米国農法案は,誘導麻酔用カナビス製品 (DICVPs) の増加につながった.
- これらの製品に伴う健康リスクについて懸念があります.
- DICVPのマーケティングを理解することは,予防の取り組みにとって極めて重要です.
研究 の 目的:
- オンラインDICVPの製品特性とマーケティングの特徴を分析する.
- 若者にとって魅力的な特徴や リスクが低い特徴を特定するためです
主な方法:
- 2023年に2つのオンライン小売サイトの490のDICVPから抽出したデータ.
- 2024年のマーケティング機能のテーマ別コード化製品説明
主要な成果:
- 95のブランドと26の毒性カンナビノイドを特定した
- 普及したマーケティングには,vapeの設計/使用 (99.0%),規制/コンプライアンスメッセージ (91.6%),風味の主張 (79.6%),精神活性効果 (43.3%) および品質の主張 (38.4%) が含まれていた.
結論:
- DICVPのオンライン市場は様々なブランドとコンパウンドで断片化されています.
- 味やポジティブな体験を強調するマーケティング戦略は 若いユーザーを惹きつけます
- 合法性や品質に関する主張は,認識されるリスクを軽減し,継続的な市場監視が必要になります.
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