心理社会的アンカリングの観点からオンラインの世論におけるトピックと感情の相関メカニズム
Hong Yu1, Menglan Ma1, Xiangrong Yu1
1School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan, China.
Frontiers in psychology
|September 3, 2025
まとめ
ソーシャルメディアの危機に関する世論は 感情や話題によって形作られています この研究は 食品安全に関する事件で 嫌悪感や怒りや風刺が 食べ物や信頼や権力と 相互作用する様子を明らかにしています
科学分野:
- 社会科学
- コミュニケーション研究
- 心理学
背景:
- 世論調査は ソーシャルメディアの 感情的動態から テーマのコンテンツを 隔離することがよくあります
- トピックと感情の相互作用を理解することは 危機的状況でのコミュニケーションに不可欠です
研究 の 目的:
- 中国のソーシャルメディアで2023年の"ラットヘッドとダックネック"食品安全事件のテーマと感情の相互作用を検証する.
- 食品安全危機におけるオンライン議論の進化の基礎となる心理社会的メカニズムを特定する.
主な方法:
- 潜在的ディリクレア配分 (LDA) トピックモデリング,TextCNNベースのセンチメント分析,質的コンテンツ分析を組み合わせた混合方法のアプローチ.
- 食品安全に関するソーシャルメディアの投稿の分析
主要な成果:
- 嫌悪感,怒り,風刺という 3つの主要な感情が特定されました.
- 食料,信頼,権力という 3つの主要なテーマが挙げられました.
- 3つの相互作用パターンが観察されました テーマと感情の共進化を図る 覚醒,凝縮,沈殿
結論:
- テーマと感情の共進化は オンラインの危機論の心理的メカニズムに 洞察を与えてくれます
- 発見は,食品安全危機に対する 感情的なデジタルリスクコミュニケーションと管理戦略の開発に不可欠です.
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