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Updated: Sep 9, 2025

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顧客が作成した写真が顧客行動に与える影響を明らかにする

Asif Ali Safeer1, Muhammad Abrar2, Yewang Zhou1

  • 1Business School, Huanggang Normal University, Huanggang, China.

PloS one
|September 3, 2025
PubMed
まとめ

顧客が作成した写真がソーシャル・メディアで掲載されれば レビューの説得力や情報提供力を高めることで レストランの訪問の意図を大きく高めます ブランドのビジュアルコミュニケーションは 顧客訪問を直接促し レストランのマーケティング戦略に 重要な洞察を与えてくれます

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