デジタルメディア時代の"スポーツファンサークル"の形成メカニズム:ファン感情のダイナミックな発展の観点からの分析

Yuan Cheng¹, Yin Wu¹

¹School of Economics and Management, Shanghai University of Sport, Shanghai, China.

PloS one

|September 3, 2025

まとめ

デジタルメディアはスポーツファンドを変化させオンラインプラットフォームを通じてファンの感情と集団的アイデンティティを高めていますしかしファンコミュニティの偏りやより包括的な行動にもつながるのです

科学分野:

デジタル通信
スポーツの社会学
メディア研究

背景:

デジタルメディアの出現はスポーツファンコミュニティを大きく変えました
オンライン・プラットフォームはファンドの感情と社会的ダイナミクスを再構築しています

研究の目的:

デジタルメディアの時代におけるスポーツファンサークルの感情的相互作用を分析する.
オンラインスポーツファンコミュニティの感情的なインタラクションモデルを構築する

主な方法:

中国のソーシャル・メディア・プラットフォーム (Weibo, Xiaohongshu, Bilibili) からのウェブ・スクラップデータに適用された基礎理論の方法論.
有名なアスリートやファン活動に関する 40のアカウントを 2年間にわたって分析したものです
データの分析のためにオープン,軸,選択的なコーディングを使用した.

主要な成果:

国際的なスポーツイベントは感情の触媒となり競技や選手の物語を通してファンへの興奮を強めるのです
デジタルメディアの機能は感情を放大し象徴的な交流と消費を通じて結びつきと集団的アイデンティティを育成します
プラットフォームの匿名性は感情的偏りや対立を引き起こしたり,インクルーシブなファンへの再社会化を促す可能性があります.

結論:

デジタルスポーツファンドムの感情的な進化を理解するための理論的枠組みが開発されました.
オンラインファンのコミュニティを管理し,より健康的なデジタルスポーツ文化を促進するための実用的な洞察を提供します.

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