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医療用大麻のマーケティング管理と政策決定:障壁の克服と戦略の形成
Christos Ntais1,2, Nikolaos Kontodimopoulos3, Yioula Melanthiou4
1Healthcare Management Program, School of Economics & Management, Open University of Cyprus.
Cannabis (Albuquerque, N.M.)
|September 5, 2025
まとめ
医療用大麻 (MC) に関する課題を克服するには,厳格な研究とターゲット化されたコミュニケーションが鍵であると,製薬管理者は示唆しています. 戦略は信頼を築き 汚名をなくし 持続可能な成長のための段階的な市場参入です
科学分野:
- 医薬品 マーケティング
- 医療用大麻の研究
- 健康政策
背景:
- 医療用大麻は治療的な可能性を秘めているが,市場での受け入れには大きな障壁がある.
- 規制,社会,科学的な障壁が 普及を妨げています
- 製薬会社の経営者の見解を理解することは これらの課題を解決する上で極めて重要です
研究 の 目的:
- 医療用大麻のマーケティング戦略に関する製薬企業の経営者の見解を調査する.
- 規制,社会,科学的障壁を克服するためのアプローチを特定する.
- 医療用大麻市場統合のための政策策定を促す
主な方法:
- 半構造化されたインタビューは12人の製薬会社のマネージャーに実施された.
- 定性的な分析は,主要な課題と戦略的勧告を考察した.
- マーケティング,ブランドアーキテクチャ,価値提案に焦点を当てたデータ.
主要な成果:
- 効果を確立し,信頼を築くために,広範な,病気特有の科学的研究が必要である.
- 社会的汚名と闘い,レクリエーション利用と区別する目的のコミュニケーションの重要性
- 独自の価値提案,強いブランドアイデンティティ,段階的な市場参入戦略の開発が推奨されています.
結論:
- 医療大麻分野におけるマーケティング管理と政策立案のための洞察
- 市場統合には科学的なギャップと社会的汚名を排除することが不可欠です.
- 医療用大麻の新興市場における持続的な成長を支持しています.
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