旅先の真実はハローとして 農村観光における住民との感情的連帯の強化
Jing Zhou1, Yaobin Wang1, Yaohua Wang1
1School of Tourism, Northwest Normal University, Lanzhou, China.
PloS one
|September 5, 2025
まとめ
田舎観光で本性を求める観光客は,懐かしい感情を育み,ホストとの感情的な連帯を育みます. この連帯は再訪を奨励し,農村観光の体験を高めます.
科学分野:
- 観光研究
- 社会心理学
- 農村開発
背景:
- 田舎観光では 感情的な交流が重要で 観光客は 真実と懐かしさを重視しています
- 農村観光の成功には ホスト・ゲストの感情的なダイナミクスを理解することが不可欠です
研究 の 目的:
- 認知-影響-行動 (CAB) フレームワークとハロー効果理論を使用して,農村観光における感情的連帯の前例と結果を調査する.
- 感情的な連帯と再訪の意図に 感知された本物性と懐かしい感情がどのように影響するかを調査する.
主な方法:
- CABフレームワークとハロ効果理論に基づいて仮説的なモデルが開発されました.
- 324人の中国人農村の観光客から オンライン調査でデータを集めました
- 部分最小二乗構造方程式モデリング (PLS-SEM) がデータ分析に使用された.
主要な成果:
- 田舎の観光客の懐かしい感情に 感知された本物性は ポジティブな影響を与える.
- 観光客と住民の間の感情的な連帯を大きく促進します.
- 感情的な連帯は 再訪の意図を 予測する重要な要因として 登場しました
結論:
- 農村観光における 感情的な連帯の重要な原動力です
- 感情的な連帯は再訪の意図に ポジティブな影響を及ぼし 農村観光の持続可能性に 恩恵をもたらします
- 田舎の観光環境でホストとゲストの関係を強化するための実用的な洞察を提供します.
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