2つのランダム化比較試験におけるワクチン接種受容に対する「自然さ」価値観に基づく物語介入の効果
Jiehu Yuan1, Yucan Xu1, Qiuyan Liao2
1School of Public Health, Li Ka Shing Faculty of Medicine, The University of Hong Kong, Hong Kong, China.
NPJ vaccines
|January 6, 2026
まとめ
価値観を強調する物語ワクチンコミュニケーションは、事実だけよりも受容を高める。「免疫トレーナー」メッセージは、親と大人のインフルエンザワクチン接種の意図と摂取を改善した。
科学分野:
- 公衆衛生
- ヘルスコミュニケーション
- 行動科学
背景:
- 従来のワクチンリスクコミュニケーションは、一般の人々の価値観を見落とすことで、ワクチン接種受容を高めるのに失敗することが多い。
- 価値観に基づいた物語介入は、ワクチン接種受容を改善する上でより効果的である可能性がある。
主な方法:
- 香港の親と成人を対象に2つの研究が実施された。
- 参加者は、対照、メドテック、免疫トレーナー、または事実のみの異なるメッセージタイプを受け取るようにランダムに割り当てられた。
- ワクチン接種の意図と摂取率が測定された。
結論:
- 価値観を埋め込んだ物語介入、特に自然志向の免疫トレーナーフレーミングは、ワクチン接種受容を高めることができる。
- 想像シミュレーションを組み込んだ物語コミュニケーションは、ワクチン接種の意図を改善するために事実ベースのメッセージングよりも効果的である。
- この介入の効果は、特定のワクチンによって異なる可能性がある。
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