効率に反対する事例:ソーシャルメディアにおける摩擦
Joshua Garland1, Joe Bak-Coleman2,3, Susan Benesch4
1Arizona State University, Tempe, AZ USA.
まとめ
ソーシャルメディア
科学分野:
- デジタルメディア研究
- ヒューマンコンピュータインタラクション
- 複雑系理論
背景:
- ソーシャルメディアプラットフォームは、ユーザーエンゲージメントと信頼に影響を与える効率を最適化することがよくあります。
- この効率の追求は、分極化や偽情報などの問題を悪化させる可能性があります。
- より健全なオンライン環境を育成するためには、代替のデザイン原則が必要です。
研究 の 目的:
- ソーシャルメディアデザインにおける効率第一主義のパラダイムに挑戦する。
- ユーザーインタラクションを意図的に遅くする「摩擦」を、有益なデザイン戦略として探求する。
- デジタルプラットフォームにおける摩擦の分析と実装のためのフレームワークを提案する。
主な方法:
- 摩擦と複雑系に関する学際的な文献レビュー。
- 実世界の例と業界の実験の分析。
- 摩擦分析のための状態空間表現の提案。
- 摩擦の影響をテストするための実験的研究のデザイン。
主要な成果:
- 検閲なしに、分極化、偽情報、および有害なコンテンツを緩和できる摩擦。
- 摩擦の多様な応用を理解するための多次元フレームワークを提案。
- 情報エコシステムに対する摩擦の影響を研究するための実験デザインを提示。
結論:
- 効率から、摩擦を用いたより慎重なデザインアプローチへの移行を提唱。
- デジタル空間とユーザー行動の形成における摩擦の重要な役割を強調。
- オンライン環境の改善のための思慮深い遅延の可能性を強調。
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