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動物園における行動変容プロジェクト：行動変容ホイールの適用
Isabel Brinkley1,2, Andrew Moss1, Bridget Johnson1,3
1Cedar House, Chester Zoo, Chester, UK.
Zoo biology
|February 4, 2026
まとめ
動物園は、環境危機に対処するために人間の行動変容を推進することができる。動物園プロジェクトの分析により、行動変容ホイールのような行動変容フレームワークを使用することが介入効果を高める可能性があることが明らかになった。
科学分野:
- 環境科学
- 心理学
- 保全行動
- Environmental Science; Psychology; Conservation Behavior
背景:
- 人間の行動変容は、トリプルプラネタリークライシスに対処するために不可欠です。
- 動物園は世界中で何百万人もの人々を惹きつけ、行動変容介入の機会を提供します。
- 行動変容フレームワークは、介入を体系的に設計および評価することができます。
- Human behavior change is crucial for addressing the triple planetary crisis.; Zoos engage millions globally, offering opportunities for behavior change interventions.; Behavior change frameworks can systematically design and evaluate interventions.
研究 の 目的:
- 行動変容ホイールフレームワークを使用して動物園の行動変容プロジェクトを分析すること。
- 動物園主導の介入を介入機能とポリシーカテゴリ別に分類すること。
- 動物園ベースの行動変容イニシアチブにおけるパターンと潜在的な障壁を特定すること。
- To analyze behavior change projects in zoos using the Behavior Change Wheel framework.; To classify zoo-led interventions by Intervention Function and Policy Category.; To identify patterns and potential barriers in zoo-based behavior change initiatives.
主な方法:
- 英国およびアイルランド動物園水族館協会（BIAZA）加盟園のウェブサイトのコンテンツ分析。
- 特定された754の行動変容プロジェクトを行動変容ホイールのカテゴリを使用して分類。
- 介入機能とポリシーカテゴリの定量的分析。
- Content analysis of British and Irish Association of Zoos and Aquariums (BIAZA) member websites.; Classification of 754 identified behavior change projects using Behavior Change Wheel categories.; Quantitative analysis of Intervention Functions and Policy Categories.
主要な成果:
- 説得と教育が最も一般的な介入機能でした。コミュニケーション/マーケティングが最も頻繁なポリシーカテゴリでした。ほとんどのプロジェクトは、一般大衆を対象とし、動物園が主要な主体となる複数の介入機能を伴いました。
- Persuasion and Education were the most common Intervention Functions.; Communication/Marketing was the most frequent Policy Category.; Most projects involved multiple Intervention Functions, targeting the general public, with zoos as primary agents.
結論:
- 動物園は、主に説得と教育を使用して、数多くの行動変容プロジェクトを実施しています。
- 複数の介入機能を組み合わせることが一般的であり、有益である可能性があります。
- 行動変容ホイールのようなフレームワークは、より効果的な動物園ベースの保全行動介入の開発を導くことができます。
- Zoos implement numerous behavior change projects, primarily using Persuasion and Education.; Combining multiple intervention functions appears common and potentially beneficial.; Frameworks like the Behavior Change Wheel can guide the development of more effective zoo-based conservation behavior interventions.
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