信頼を主張する:米国の消費者は,肉と家禽のクレームに信頼を寄せている
Andrew Dilley1, Brandon R Mcfadden1, James L Mitchell1
1Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, 72701.
Journal of animal science
|February 12, 2026
まとめ
肉や家禽に関する主張に対する消費者の信頼は,特に動物福祉や環境要因について低い. 米国農業省 (USDA) は信頼されているが,第三者の認証は消費者信頼をさらに高めることができる.
科学分野:
- 食品科学 食品科学について
- 消費者行動 消費者の行動
- 農業経済学 農業経済学とは
背景:
- フード・セーフティ・アンド・インスペクション・サービス (FSIS) は,2024年秋に,肉と家禽に関する養殖および環境に関する主張に関するガイドラインを更新しました.
- 改訂は,第三者の認証を強調し,不適切な承認とコンプライアンスに関する問題を追及します.
- 消費者の信頼に対する懸念は,有効性調査によって高まっています.
研究 の 目的:
- 肉と家禽製品の9つの特定の主張カテゴリーにおける消費者信頼を調査する.
- 最良・最悪スケーリングのアプローチを使用して,最も信頼されるクレームカテゴリーと最も信頼されないクレームカテゴリーを特定します.
- 家計の買い物役割と肉の消費頻度の信頼への影響を評価する.
主な方法:
- ウェブベースの調査では,1,485人の回答者からデータを収集しました.
- ベスト・ワースト・スケーリングで,信頼されるクレームカテゴリーと信頼されないクレームカテゴリーを特定しました.
- 分析には,家計の買い物役割と肉の消費頻度による階層化が含まれていました.
- USDAや第三者の認証者などの認証機関に対する消費者の知識と信頼を評価した.
主要な成果:
- 消費者が最も信頼していたのは,品種と由来/トレーサビリティの主張でした.
- 動物福祉と環境関連のクレームは信頼度が最も低い.
- 9つのクレームカテゴリー全体での信頼レベルは,一般的に低いものでした.
- 家庭の役割と消費頻度は,信頼に最小限の影響を及ぼした.
- 消費者は主にUSDAを信頼し,第三者の認証は信頼を高めます.
結論:
- 肉や家禽に関する主張,特に動物福祉や環境に関する主張に対する消費者の信頼は,大きな懸念事項です.
- USDAは信頼できる認証機関ですが,第三者の認証を組み込むことは,さらに消費者の信頼を高めることができます.
- 発見は,介入を導くために定量化された洞察を提供し,食品の主張に対する消費者の信頼を高めるためのラベリングを改善します.
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