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Noela Michael1, Thomas Zoëga Ramsøy2,3, Ian Michael4

  • 1Dubai Business School, University of Dubai Academic City, Dubai, UAE.

Scientific reports
|February 14, 2026
PubMed
まとめ

マーケティングにおける有名人のインフルエンサーは,必ずしも観客のエンゲージメントや旅行の意図を高めるわけではありません. 神経科学の研究は,消費者の動機付けにおいて,未知の個人と有意に異なるものではないことを示しています.

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