コミュニティの医療従事者やソーシャルメディア:メリット,デメリット,訓練の必要性
Manuel A Ocasio1,2, Joanna Fashjian1, Charles A Haywood3
1Department of Pediatrics, Tulane University School of Medicine, New Orleans, LA, USA.
mHealth
|February 16, 2026
まとめ
コミュニティヘルスケアワーカー (CHWs) は,ソーシャルメディアを利用して彼らの到達範囲を拡大することができますが,プライバシーとコンテンツ作成の課題をナビゲートするには,トレーニングが必要です. 人工知能のツールは潜在的可能性を秘めているが,CHWの信頼性や正確性に懸念を提起している.
科学分野:
- 公衆衛生は公衆衛生である.
- 健康に関するコミュニケーション
- デジタル・ヘルス・デジタル・ヘルス
背景:
- コミュニティヘルスケアワーカー (CHW) は公衆衛生にとって不可欠であり,伝統的に個人的に働いています.
- ソーシャルメディアは,CHWのアウトリーチと健康情報の普及を拡大する可能性を秘めています.
- 訓練は,CHWにAIツールを含むソーシャルメディアの使用のスキルを備えて,リスクを管理するスキルを備えるように提案されています.
研究 の 目的:
- ソーシャル・メディアのメリットとデメリットをCHWにとって探求する.
- ソーシャルメディアスキルのトレーニングに対するCHWの好みを理解するために.
- ソーシャル・メディアのコンテンツ作成にAIを使用することに対するCHWの関心を評価する.
主な方法:
- 質的インタビューは,アメリカ,ルイジアナ州の15のCHWで行われました.
- インタビューは2024年10月から2025年2月までの間に行われた.
- データ分析には,演的および一般的誘導的アプローチが含まれており,CHWの入力で完了しました.
主要な成果:
- 5つのテーマが出現した: リーチ/エンゲージメント, プライバシー/機密性, 健康教育, 組織政策, 時間/努力.
- CHWは,特定のグループに到達するためのソーシャルメディアの価値を認識していますが,農村部でのインターネットアクセス制限を指摘しています.
- インタラクティブで文化的に敏感なコンテンツを好み,ソーシャルメディアトレーニングに対する支持は高く,AIトレーニングは信頼性の問題を提起した.
結論:
- ソーシャルメディアは,CHWのアウトリーチと健康情報へのアクセスを強化することができます.
- 課題には,境界を保つこと,CHWとクライアントのプライバシー/機密性の確保が含まれます.
- 研究結果は,CHWsのための応答性のソーシャルメディアスキルトレーニングの開発にインフォームします.
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