妊婦の健康観光目的地のデザインとマーケティング:ユーザー生成コンテンツからの洞察
Lina Yan1, Songyu Jiang2, Han Wang3
1School of Culture and Tourism, Hebei Tourism College, Chengde City, 067000, China.
African journal of reproductive health
|February 17, 2026
まとめ
妊産婦福祉観光は,レジャーだけでなく,安全性や社会的な要因に影響を受ける複雑な決定を伴う. この研究は,妊婦のための包括的,ケア指向の旅行のマーケティングと計画に関する洞察を提供します.
科学分野:
- 観光研究 観光研究
- 母親の健康に関する研究
- マーケティング戦略 マーケティング戦略
背景:
- 母親のウェルネス観光は,新興のニッチである.
- 妊婦の旅行動機と意思決定を理解することは極めて重要です.
研究 の 目的:
- 妊産婦福祉観光のデザインとマーケティングを検証する.
- 母親の旅行体験のための概念的枠組みを開発する.
主な方法:
- ミックス・メソッドのアプローチ:ユーザー生成コンテンツ (約128,000エントリー) に関する潜在ディリクレット配分 (LDA) と47件の半構造面接.
- コーディング,三角測量,理論構築の基礎理論.
主要な成果:
- 5つの次元を持つ概念的枠組み:産前安全性,心理的回復,身体的快適性,持続可能な環境,そして情報に基づいた意思決定.
- 母親の旅行の決定は複雑で,リスク回避的で,社会的影響を受け,レジャーを超えて広がります.
- 妊婦の旅行の感情的,身体的,デジタル的な側面を統合する.
結論:
- 妊産婦のウェルネス・ツーリズムは,信頼構築 (例えば,医療パートナーシップ) と,個別化されたサービス (例えば,三ヶ月間特有の) に重点を置く必要があります.
- 母の健康と持続可能な開発目標と整合した包括的でケア指向の観光計画を提唱します.
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