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Updated: Feb 20, 2026

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger
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企業の持続可能性における認知バイアスとグリーンウォッシング: 欺くためにバイアス

Sarbjit Singh Oberoi1, Debarun Chakraborty2, Andrea Appolloni3

  • 1Institute of Management Technology, Nagpur, India.

Journal of environmental management
|February 18, 2026
PubMed
まとめ

過剰な楽観主義のような認知的バイアスは,企業のグリーンウォッシングを推進し,持続可能性について消費者を誤解します. これらのバイアスを理解することは,欺瞞的な環境マーケティングの慣行を抑制する鍵です.

キーワード:
認知バイアス 認知バイアスグリーンウォッシング (greenwashing) とはハイパーボリック・ディスカウント狭いフレームに囲まれた狭い枠.不現実的な楽観主義.

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