Service marketing
Recently Published Articles
|September 8, 2026
ZYN's Continuity Program Promoted on Social Media Sources from 2020-2025
Page D Dobbs, Lauren Czaplicki, Rae-Anne Serville, Paula Hayek, Abbie Walls, Robert Jackler, Lisa Henriksen
|September 7, 2026
Food-related sponsorship of children's sports clubs in two Canadian policy environments: a survey of sports club representatives
Elise Pauzé, Mariangela Bagnato, Catherine L Mah, Monica Taljaard, Carolina Soto Fajardo, Meghan Pritchard, Monique Potvin Kent
|September 5, 2026
Online Cannabis Marketing Practices and Regulatory Compliance: A Surveillance Study Across 5 US Cities in States with Different Cannabis Regulations
Yuxian Cui, Cassidy R LoParco, Morgan B Speer, Darcey M McCready, Y Tony Yang, Yan Wang, Miranda L Johnson, Hermela Amdeta, Darby Mihelich, Diane Ndisebuye, Patricia A Cavazos-Rehg, Carla J Berg
|September 5, 2026
Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations
Alisha S Khosla, Ferris Zeitouni, Elizabeth K Laning, Madeline Tierney, Pradeep K Attaluri, Venkat K Rao
|September 4, 2026
From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India
Amit Kumar, Ashish Ranjan Sinha
|September 4, 2026
Just talking the talk to customers? Customer concentration and supplier corporate social responsibility decoupling
Liang Wu, Yuanyuan Guo, T C Edwin Cheng, Gustave Florentin Nkoulou Mvondo
|September 3, 2026
Breaking Through the Glass Ceiling: Recommendations for Promoting Sponsorship to Guide Equitable Career Advancement
Anne Cioletti, Swati Shroff, Mia Williams, Megan McNamara, Alia Chisty
|September 2, 2026
Wound care and the NHS 10-year health plan: aligning clinical innovation with system value
Richard H Shorney, James Saunders