反疫苗网站的内容和设计属性
Robert M Wolfe1, Lisa K Sharp, Martin S Lipsky
1Department of Family Medicine, Northwestern University, Feinberg School of Medicine, 710 N Lake Shore Dr, Room 1417, Chicago, IL 60611, USA. r-wolfe@northwestern.edu
反疫苗网站通常声称疫苗会导致疾病并侵蚀免疫力,经常使用情感故事和以利为导向的政策声称来阻止免疫接种.
科学领域:
- 公共卫生 公共卫生
- 卫生传播健康传播
- 医疗信息学 医疗信息学
背景情况:
- 在互联网上搜索疫苗信息通常会导致反疫苗网站.
- 这些反疫苗在线资源的系统评估有限.
研究的目的:
- 系统地分析反疫苗网站的内容和设计.
- 识别反疫苗群体在线推广的常见主张和担忧.
主要方法:
- 一个元搜索引擎发现了772个链接,导致22个反疫苗网站进行分析.
- 使用标准化表格来评估特定的网站内容和设计属性.
- 评估的关键属性包括反疫苗宣称和场地设计特征.
主要成果:
- 常见的说法:疫苗会引起异常疾病 (100%),侵蚀免疫力 (95%),不良事件报告不足 (95%),政策以利为导向 (91%).
- 普遍的设计特征:链接到其他反疫苗网站 (100%),关于避免免疫接种的信息 (64%),以及伤害的情感故事 (55%).
结论:
- 反疫苗网站对疫苗安全和对医疗机构的不信任表示担忧.
- 这些网站经常使用情感上的吸引力和事证据来说服观众.
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