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Ap Dijksterhuis1, Maarten W Bos, Loran F Nordgren

  • 1Department of Psychology, University of Amsterdam, Roetersstraat 15, 1018 WB, Amsterdam, the Netherlands. a.j.dijksterhuis@uva.nl

Science (New York, N.Y.)
|February 18, 2006
PubMed
概括

意识的思考可以改善简单的选择,但复杂的决策可以从无意识的处理中获益. 这种"没有注意的深思熟虑"方法提高了消费者对复杂购物的满意度.

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