使用大众媒体活动来改变健康行为
Melanie A Wakefield1, Barbara Loken, Robert C Hornik
1Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Australia. melanie.wakefield@cancervic.org.au
Lancet (London, England)
|October 12, 2010
概括
大众媒体活动有效地促进了大量人群的健康行为变化. 成功因素包括可访问的服务,社区计划和支持政策,更长的运动产生更好的结果.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通 卫生沟通
- 行为科学 行为科学
背景情况:
- 大众媒体活动是公共卫生干预的常见策略.
- 通过媒体接触健康信息往往是被动的,并与各种影响力竞争.
- 运动解决了各种健康风险行为,包括物质使用,心血管健康和安全.
研究的目的:
- 审查大众媒体关于健康相关行为活动的结果.
- 确定有助于这些活动成功的因素.
- 为未来的大众媒体健康倡议提出改进建议.
主要方法:
- 对大众媒体宣传活动结果的系统审查.
- 分析影响行为变化的因素.
- 评估各种卫生领域的运动有效性.
主要成果:
- 大众媒体活动可以在大量人群中实现积极的健康行为变化或防止负面的健康行为变化.
- 通过同时提供服务,社区计划和支持政策,提高了竞选活动的有效性.
- 持续和资金充足的运动对于充分暴露人口至关重要.
结论:
- 大众媒体活动是促进公共卫生的一个可行的工具.
- 结合媒体,服务和政策的综合方法是最有效的.
- 建议增加对更长,更好资助的竞选活动的投资,以获得更大的影响.
相关概念视频
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