来自Circulation的社交媒体随机试验
Caroline S Fox1, Marc A Bonaca2, John J Ryan2
1From the Circulation Editorial Offices, Boston MA (C.S.F., M.A.B., J.J.R., J.M.M., K.B., J.L.); Cardiovascular Division, Department of Medicine, Brigham and Women's Hospital and Harvard Medical School, Boston, MA (M.A.B.); Division of Cardiovascular Medicine, Department of Medicine, University of Utah, Salt Lake City, UT (J.J.R.); Department of Biostatistics, Boston University School of Public Health, Boston, MA (J.M.M.); and Department of Medicine, Brigham and Women's Hospital, Harvard Medical School, Boston, MA (J.L.). cfox@circulationjournal.org.
对心血管杂志的社交媒体推广并没有增加文章的浏览量. 需要进一步的研究来确定社交媒体如何增强已发表的心血管研究的影响.
科学领域:
- 心血管医学 心血管医学
- 医学出版 医学出版
- 科学沟通科学沟通
背景情况:
- 医学期刊利用社交媒体传播研究成果.
- 社交媒体曝光对文章指标的影响仍然不清楚.
研究的目的:
- 评估针对性的社交媒体曝光对文章影响指标的影响.
- 为了确定社交媒体推广是否会增加文章的页面浏览量.
主要方法:
- 随机对照试验涉及来自Circulation的243篇文章.
- 文章被分配到一个社交媒体组 (Facebook,Twitter) 或一个控制组.
- 主要终点:30天的文章页面浏览量,使用Wilcoxon Rank总和测试进行分析.
主要成果:
- 在社交媒体组 (409) 和对照组 (392;P=0.80) 之间,30天的页面浏览中位数没有显著差异.
- 根据文章类型,编辑存在和作者位置的子组分析显示没有显著差异.
- 社交媒体策略没有明显增加文章阅读率.
结论:
- 一个有针对性的社交媒体策略并没有提高心血管杂志的文章浏览量.
- 需要进一步调查,以了解社交媒体在放大心血管研究影响中的作用.
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