媒体干预可以减少儿童死亡率吗?
Roy Head1, Joanna Murray1, Sophie Sarrassat2
1Development Media International, London, UK.
大众媒体活动可以显著减少低收入国家的儿童死亡率. 该试验严格测量了媒体干预对公共卫生的影响和成本效益.
科学领域:
- 公共卫生 公共卫生
- 流行病学 流行病学
- 卫生沟通健康沟通
背景情况:
- 大众媒体在促进公共卫生方面的作用得到广泛认可,但很少被量化.
- 衡量大众媒体对低收入环境中健康结果的影响仍然是一个挑战.
研究的目的:
- 在一个低收入国家严格测量大众媒体干预所挽救的生命数量.
- 评估大规模媒体宣传公共卫生活动的成本效益.
主要方法:
- 在布基纳法索 (ClinicalTrials.gov,NCT01517230) 采用了一个集群随机试验设计.
- 挽救生命工具被用来预测基于和的媒体活动的影响.
主要成果:
- 基于和的媒体活动预计将使儿童死亡率降低10-20%.
- 根据预测,每年残疾调整后寿命的成本将与现有的健康干预措施一样低.
结论:
- 大众媒体的干预显示出在低收入国家减少儿童死亡率的巨大潜力.
- 该研究强调了媒体方法在公共卫生研究和干预中的重要性.
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