在西非,个人主动教育比传统培训更能促进小企业发展
Francisco Campos1, Michael Frese2,3, Markus Goldstein1
1The World Bank, Washington, DC 20433, USA.
概括
个人创业培训在发展中国家显著提升了小企业的利. 这种主动的方法使企业收入增加了30%,超过了传统的企业培训,并且证明了成本效益.
科学领域:
- 企业家精神
- 行为经济学
- 发展经济学
背景情况:
- 在发展中国家,数以百万计的自雇人士的目标是增加收入.
- 标准的商业培训计划在改善财务和营销实践方面提供了有限的混合结果.
研究的目的:
- 评估基于心理学的个人主动培训 (PIT) 方法的有效性.
- 将PIT与微型企业所有者的传统商业培训进行比较.
主要方法:
- 在多哥进行了一项随机对照试验,涉及1500名微型企业主.
- 参与者被分配到对照组,传统的企业培训或个人主动培训.
- 通过四次后续调查,在两年内追踪了坚定的结果.
主要成果:
- 个人主动培训使企业利增加了30%.
- 传统的企业培训带来了统计学上微不足道的11%的利增长.
- 个人主动培训计划的成本效益很高,回报期不到一年.
结论:
- 基于心理学的个人主动性培训是提高企业主收入的更有效策略.
- 提供一个可扩展且具有成本效益的解决方案来改善发展中国家的生计.
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