提高信誉的展示促进了非规范性的公共产品的提供
Gordon T Kraft-Todd1, Bryan Bollinger2, Kenneth Gillingham3
1Department of Psychology, Yale University, New Haven, CT, USA. gordon.kraft-todd@yale.edu.
Nature
|October 26, 2018
概括
倡导者可以通过表现出自己的承诺来有效地促进不受欢迎的公共利益. 那些安装太阳能电池板的社区组织者招募了更多居民,
科学领域:
- 文化发展
- 社会心理学
- 行为经济学
背景情况:
- 促进非规范性公共产品的广泛采用是一项挑战.
- 传统的合作工具对于罕见或不受欢迎的行为不那么有效.
- 增强信誉的显示理论表明行动比言语更有说服力.
研究的目的:
- 研究促进非规范性公共产品的有效策略.
- 在行为推广中测试可信度增强显示的应用.
- 了解成功倡导不受欢迎的倡议背后的机制
主要方法:
- 美国58个城镇 (140万居民) 的太阳能电池板采用计划的实地研究.
- 三个预先注册的随机调查实验 (n=1,805).
- 对招募率和参与者的二次信念进行分析.
主要成果:
- 那些自行安装太阳能电池板的社区组织者招募了62.8%的更多居民.
- 这种效应在实验中得到了复制,并对其他非规范性行为进行了概括.
- 调查结果支持二级信念在信誉感知中的作用.
结论:
- 倡导者的个人参与可信地表明了信仰,
- 增强信誉的展示为促进社会行动提供了强有力的框架.
- 在推动新公共产品的采用方面对实践者和政策制定者的影响.
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