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将注意力转移到准确性可以减少在线虚假信息
Gordon Pennycook1,2, Ziv Epstein3,4, Mohsen Mosleh4,5
1Hill/Levene Schools of Business, University of Regina, Regina, Saskatchewan, Canada. gordon.pennycook@uregina.ca.
Nature
|March 18, 2021
概括
人们经常在社交媒体上分享错误信息, 通过将注意力转移到准确性上,
科学领域:
- 社交媒体研究
- 信息科学
- 心理学
背景情况:
- 越来越担心社交媒体平台上传播的虚假和误导性新闻.
- 现有研究旨在了解虚假信息共享的驱动因素,并制定缓解策略.
研究的目的:
- 调查为什么个人在社交媒体上分享错误信息.
- 确定有效的干预措施以减少在线分享不准确的内容.
主要方法:
- 在Twitter上进行了四次调查实验和一次实地实验.
- 分析标题的真实性,分享意图,以及对准确性的判断.
- 使用计算分析来检查共享行为.
主要成果:
- 标题的准确性对分享意图的影响很小,
- 在感知准确性和分享行为之间存在分离, 表明分享并不总是等同于信念.
- 微妙地引导用户注意准确性显著提高了他们分享的新闻质量.
结论:
- 个人往往分享错误信息是因为缺乏对准确性的关注,而不是对不准确性的偏好.
- 这些发现挑战了在线共享中党派主义总是取代准确性的观点.
- 基于注意力的干预为社交媒体平台提供了可扩展的解决方案来打击错误信息.
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