行为推动增加了COVID-19疫苗接种
Hengchen Dai1, Silvia Saccardo2, Maria A Han3
1Anderson School of Management, University of California, Los Angeles, Los Angeles, CA, USA.
Nature
|August 2, 2021
概括
短信提醒显著增加了COVID-19疫苗接种率,使疫苗接种变得容易,并培养了所有权感. 早期提醒更有效,尤其是在强调疫苗所有权时.
科学领域:
- 公共卫生
- 行为科学
- 关于健康的信息
背景情况:
- 提高疫苗接种率是一个重大的公共卫生挑战.
- 克服疫苗犹和意图行为差距需要有效的沟通.
- 行为干预可以影响健康决策,包括疫苗接种.
研究的目的:
- 评估基于文本的行为干预措施对COVID-19疫苗接种的影响.
- 评估在资格通知后不同时间点发送的提醒的有效性.
- 调查疫苗接种中感知所有权和信息干预的作用.
主要方法:
- 进行了两个连续的随机对照试验,涉及超过16万名参与者.
- 在疫苗资格通知后的一天和八天,发送了基于文本的提醒.
- 在线研究对较小规模的疫苗接种意图和干预效应进行了检查.
主要成果:
- 第一个提醒 (通知后的一天) 显著增加了预约和接种率.
- 第二次提醒 (通知后8天) 显示出较小但积极的效果.
- 强调疫苗所有权的提醒提高了有效性; 组合视频干预没有.
结论:
- 基于文本的提醒是提高疫苗接种率的有效行为推动.
- 优化提醒时间和内容,如培养所有权,可以最大限度地影响.
- 基于现场的试点测试对于验证干预措施至关重要,因为与在线研究结果可能存在差异.
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