商业配方奶粉的营销:一个吸引家长,社区,科学和政策的系统
Nigel Rollins1, Ellen Piwoz2, Phillip Baker3
1Department of Maternal, Newborn, Child and Adolescent Health and Ageing, WHO, Geneva, Switzerland.
Lancet (London, England)
|February 10, 2023
概括
在全球范围内, 商业配方奶粉营销破坏了母乳养. 通过数字平台扩展的积极策略, 宣传婴儿配方奶粉是没有证据的解决方案,
科学领域:
- 公共卫生与营养
- 全球卫生政策
- 消费者行为和营销
背景情况:
- 全球母乳养率仍低于最佳水平,远低于世界卫生组织 (WHO) 的建议.
- 商业配方奶粉的销售额每年升至约550亿美元,这表明婴儿和幼儿配方奶粉的使用量有所增加.
研究的目的:
- 分析商业配方奶粉行业使用的营销策略.
- 研究CMF营销对家庭,医疗保健专业人员,科学研究和政策制定的影响.
- 确定必要的干预措施,为母乳养创造有利的环境.
主要方法:
- 分析国家调查数据和公司报告.
- 包括案例研究和方法性范围审查.
- 利用两项多国研究的结果.
主要成果:
- 在CMF的销售中,有大量的,资金充足的营销活动.
- 营销往往将CMF作为婴儿健康和发育挑战的解决方案,缺乏实质证据并破坏母乳养.
- 数字平台显著扩大了营销范围,
结论:
- 结束CMF营销的不利影响需要加强政治承诺,金融投资和行业透明度.
- 持续宣传和强有力的政策干预对于保护和促进母乳养至关重要.
- 建议制定一项针对婴儿和儿童的商业食品营销的全球框架公约, 以制有害的CMF宣传.
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