反应,分享和评论:有多少Facebook用户正在与包含错误信息的牙相关的帖子进行互动?
Mariana Olimpio Dos Santos Remiro1, Olivia Santana Jorge1, Matheus Lotto1,2
1Department of Pediatric Dentistry, Orthodontics and Public Health, Bauru School of Dentistry, University of São Paulo, Bauru, Brazil.
Caries research
|May 26, 2023
概括
关于脸书上的牙损伤的错误信息推动了用户的互动,但不一定是发布到达. 促进高质量的内容和批判性消费对于公共健康至关重要.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 社交媒体平台承载着影响慢性疾病预防的重大错误信息.
- 由于其对公共卫生的影响,社交媒体上的牙损伤信息需要仔细审查.
研究的目的:
- 在Facebook上识别和描述与牙损伤相关的错误信息.
- 为了确定用户与脸书上的牙损伤内容互动的预测因素.
主要方法:
- 使用CrowdTangle检索了2436条关于牙损伤的Facebook帖子.
- 根据详细分析的纳入/排除标准选择了500个职位.
- 使用统计测试 (曼-惠特尼U, χ2) 和后勤回归来分析内容特征和用户交互.
主要成果:
- 在分析的帖子中,有40.8%的帖子存在错误信息.
- 错误信息与用户互动正相关 (OR = 1.44).
- 商业资料和积极情绪与更高的互动有关,但错误信息是增加互动的独特预测因素.
结论:
- 错误信息独特地预测了Facebook上的牙损伤内容的用户参与度增加.
- 需要有效的社交媒体政策来确保信息质量,并促进关键健康内容的消费.
- 开发用于信息过的数字解决方案对于打击健康错误信息至关重要.
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