在美国成年人中,香烟警告主题的感知信息有效性
Jennifer Cornacchione Ross1,2, Sarah D Kowitt3,4, Kristen L Jarman3
1Department of Social Sciences and Health Policy, Division of Public Health Sciences, Wake Forest University School of Medicine, Winston Salem, NC 27157, USA.
Preventive medicine reports
|May 26, 2023
概括
香烟警告标签强调明确的健康影响,如肺癌和心脏病,是最有效的. 这些信息对成年雪茄吸烟者更有影响力,而不是那些关注化学品或二手烟的信息.
科学领域:
- 公共卫生 公共卫生
- 控制烟草的控制方式
- 卫生沟通健康沟通
背景情况:
- 大多数烟草警告都集中在对消费者的直接健康危害上.
- 香烟警告的替代信息主题可能有望减少使用.
- 了解感知消息有效性 (PME) 对于开发有影响力的警告至关重要.
研究的目的:
- 在成年雪茄吸烟者中评估12个雪茄警告声明的感知信息有效性 (PME).
- 在四个不同的信息主题中比较 PME:明确的健康影响,二手烟的影响,化学品/成分和毒性.
- 为了确定哪些警告主题在阻止雪茄吸烟方面最有效.
主要方法:
- 一项在线研究对777名美国成年人进行了研究,这些成年人在过去30天内使用过雪茄.
- 参与者被随机分配来查看12个警告声明中的2个,并在1-5级别上对他们的PME进行评分.
- 使用多层次分析来检查消息主题,对后果的认识,尼古丁依赖和 PME 之间的关联.
主要成果:
- 关于肺癌 (M=3.91) 和心脏病 (M=3.77) 的警告声明获得了最高的 PME 评分.
- 关于二手烟 (M=3.50) 和甲 (M=3.48) 的消息的 PME 评分最低.
- "明确的健康影响"主题与"化学品/成分"和"二手烟影响"主题相比,PME显著增加.
结论:
- 警告声明强调明确的健康影响,如肺癌和心脏病,对成年雪茄吸烟者最有效.
- 关于包括毒性在内的更广泛危害的信息应考虑在FDA对雪茄的标签法规中.
- 更高的对后果的意识和尼古丁依赖与 PME 的增加有关,这表明个性化的方法可能是有益的.
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