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蔬菜增强铁的生物可用性-德国消费者对改善食铁供应的新方法的看法
Ann-Kristin Welk1, Clara Mehlhose2, Diemo Daum1
1Faculty of Agricultural Sciences and Landscape Architecture, Osnabrück University of Applied Sciences, Am Krümpel 31, 49090 Osnabrück, Germany.
Nutrients
|May 27, 2023
概括
德国消费者对铁生物强化蔬菜表现出很大的兴趣,他们更喜欢这些蔬菜而不是补充剂. 接受与蔬菜类型,性别和居住地有关,愿意为这些富含铁的选项支付更多费用.
科学领域:
- 营养科学 营养科学
- 食品技术 食品技术 食品技术
- 消费者行为 消费者行为
背景情况:
- 缺铁仍然是一个全球性的健康问题,影响着各种人口统计.
- 用铁生物强化蔬菜,特别是富含维生素C的蔬菜,是潜在的解决方案.
- 发达国家的消费者对铁生物强化蔬菜的接受程度在很大程度上是未知的.
研究的目的:
- 评估德国消费者对铁生物强化蔬菜的接受度.
- 确定影响消费者对这些新型食品偏好的因素.
- 为了评估消费者愿意为铁生物强化蔬菜付费的意愿.
主要方法:
- 对德国1000名消费者进行了一项定量调查.
- 数据分析包括回归,以确定接受和人口统计学/偏好之间的关系.
- 在富含铁的蔬菜,功能性食品和食补充剂之间比较了消费者偏好.
主要成果:
- 54%至79%的受访者对铁生物强化蔬菜表示兴趣.
- 产品接受与性别,居住地区以及享受,可持续性和自然性的偏好相关.
- 77%的消费者更喜欢富含铁的新鲜蔬菜,而不是补充铁的补充剂.
结论:
- 铁生物强化蔬菜是改善铁摄入量的有希望的方法,在德国,消费者对其感兴趣很高.
- 营销策略应突出维生素C含量和环保栽培.
- 消费者愿意为铁生物强化蔬菜支付溢价,这表明了市场潜力.
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