在Instagram上提供与营养相关的信息:对受欢迎的澳大利亚账户的帖子进行内容分析
Emily Denniss1, Rebecca Lindberg1, Sarah A McNaughton1
1Institute for Physical Activity and Nutrition, School of Exercise and Nutrition Sciences, Deakin University, Burwood, VIC 3125, Australia.
Nutrients
|May 27, 2023
概括
流行的澳大利亚Instagram账户分享营养建议,食谱,并宣传减肥内容. 这项研究分析了10,964条帖子,揭示了实用食品信息和补充剂和计划营销的混合.
科学领域:
- 营养科学 营养科学
- 社交媒体分析 社交媒体分析
- 数字健康传播数字健康传播
背景情况:
- 像Instagram这样的社交媒体平台是澳大利亚营养信息的重要来源.
- 了解这些平台上共享的内容至关重要,因为它们对食物选择的影响.
- 关于澳大利亚Instagram上的营养内容的具体性质的研究有限.
研究的目的:
- 为了检查来自澳大利亚受欢迎的Instagram账户的营养相关帖子的内容.
- 确定Instagram上的营养内容中讨论的关键主题和概念.
- 评估Instagram作为健康促进工具的潜力.
主要方法:
- 识别了澳大利亚的Instagram账户,拥有超过10万名关注者,专注于营养.
- 从这些账户中提取了2020年9月至2021年9月期间所有与营养相关的帖子.
- 使用Leximancer软件分析帖子标题,以确定主题和概念.
主要成果:
- 总共分析了来自61个账户的10,964个帖子.
- 五个主要主题出现了:食谱,食物/营养实践,身体目标,食品素养和家庭.
- 热门内容包括食谱,实用营养建议,减肥/体型目标以及补充剂和计划的营销.
结论:
- Instagram提供各种营养内容,食谱和实用建议非常受欢迎.
- 与身体目标和商业产品营销相关的内容也很普遍.
- 该平台的覆盖范围表明,在营养领域有潜在的有效健康促进倡议.
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