新闻报道和蝙蝠的框架,以及它们对读者参与度的影响
Adrià López-Baucells1, Natalia Revilla-Martín2,3, Maria Mas2
1BiBio - Natural Sciences Museum of Granollers, Avinguda Francesc Macià 51 Baixos, 08402, Granollers, Catalonia, Spain. adria.baucells@gmail.com.
EcoHealth
|May 29, 2023
概括
媒体报道极大地影响了公众对蝙蝠的看法. 将蝙蝠视为疾病威胁的文章产生了更多的参与,强调了新闻报道中需要平衡,积极的保护信息的需要.
科学领域:
- 环境科学 环境科学
- 媒体研究 媒体研究
- 保护生物学 保护生物学
背景情况:
- 媒体框架显著影响公众对保护的态度.
- 了解媒体对蝙蝠的描述对于有效的蝙蝠保护至关重要,特别是在错误信息中.
- 分析了西欧2020年之前的媒体报道,以评估蝙蝠的代表性.
研究的目的:
- 分析在COVID-19大流行之前,蝙蝠是如何在西欧媒体中被框架的.
- 评估文章在何种程度上将蝙蝠描绘成对人类健康的威胁.
- 量化蝙蝠保护值的覆盖范围,并确定潜在的信息偏差.
主要方法:
- 综述了来自西欧15家主要报纸的1095篇在线文章 (2019年之前).
- 分析文章内容,重点关注疾病风险,生态主题和保护价值.
- 基于国家和政治立场的媒体偏见量化.
- 模拟使用在线评论计数的读者响应.
主要成果:
- 17%的文章集中在蝙蝠和疾病上,53%的文章集中在生态/保护上,30%的文章提到蝙蝠.
- 80%的专注于疾病的文章将蝙蝠作为威胁,而97%的生态文章没有.
- 蝙蝠的生态系统服务和经济效益很少被提及 (分别为<30%和<4%).
- 将蝙蝠视为威胁的文章产生了最多的在线评论.
结论:
- 媒体在塑造保护态度方面发挥着至关重要的作用.
- 对蝙蝠的生态角色和生态系统服务的积极框架不足.
- 鼓励媒体强调蝙蝠对人类福祉和生态系统的贡献对于保护至关重要.
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