关注那些分享与酒精有关的内容的社交媒体影响者与大学饮酒有关
Megan Strowger1, Rachel Ayala Guzman1, Rachel B Geyer2
1Department of Psychology, Old Dominion University, Norfolk, USA.
Drug and alcohol review
|May 30, 2023
概括
关注那些分享与酒精有关的内容 (ARC) 的社交媒体影响者与大学生饮酒的增加有关. 影响者ARC暴露的类型和频率对酒精结果很重要,甚至比同行ARC更重要.
科学领域:
- 社会心理学 社会心理学
- 公共卫生 公共卫生
- 数字媒体研究 数字媒体研究
背景情况:
- 在社交媒体上频繁接触同行共享的与酒精有关的内容 (ARC) 与本科生饮酒量增加和负面后果相关.
- 虽然社交媒体影响者也分享ARC,但它们对大学生饮酒结果的影响仍未得到充分研究.
研究的目的:
- 调查以下与ARC共享影响力的影响者与酒精消费之间的关联.
- 检查影响者ARC共享频率与与酒精有关的结果之间的关系.
- 确定不同类型的影响者 (例如,演员,普通人) 分享ARC是否与不同的酒精结果有关.
主要方法:
- 一项调查对美国两个大学的528名本科生进行了调查.
- 参与者报告了人口统计,社交媒体使用,酒精消费和相关后果.
- 收集了跟踪影响者及其ARC共享的数据,随后进行了回归分析.
主要成果:
- 较高比例的影响者分享ARC与增加的数量,频率和峰值饮料消费有关,但没有后果.
- 影响者分享ARC的频率与更大的数量和峰值饮料相关,但不是频率或后果.
- 这些关联甚至在对同行ARC暴露进行控制后也持续存在;演员,日常人士和"其他"影响者ARC与特定的酒精结果有关.
结论:
- 社交媒体上与酒精有关的内容 (ARC) 的来源是理解其对大学饮酒行为的影响的一个重要因素.
- 分享ARC的下列影响者和这种暴露的频率独立地与本科生增加的酒精消费有关.
- 调查结果强调,需要在针对大学酒精使用的公共卫生战略中考虑影响力驱动的ARC.
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