意见随着公众人物的信息质量和大众接受值的发展而演变
Jing Wei1,2, Yuguang Jia1, Wanyi Tie3
1Department of Management, Nanjing University of Posts and Telecommunications, Nanjing, China.
Big data
|May 30, 2023
概括
公共人士的意见指导追随者基于信息质量和理解. 温和的态度和强有力的论点更有说服力,有效地影响公众论的动态.
科学领域:
- 社会科学 社会科学 社会科学
- 计算社会科学 计算社会科学
- 意见的动态 意见的动态
背景情况:
- 公众人物对公共事件和意见有很大的影响.
- 追随者接受意见取决于信息质量和个人的理解能力.
- 有效的论管理需要了解论动态.
研究的目的:
- 开发一种论动态模型,用于论管理.
- 调查信息质量和信任门如何影响论演变.
- 分析意见特征对指导追随者的影响.
主要方法:
- 建立基于有限信心模型的两阶段意见演变模型.
- 纳入信息质量变量和个别信任值.
- 进行模拟实验以分析信息质量,发布时间和频率的影响.
主要成果:
- 充分的论点和温和的态度可以提高意见指导.
- 最佳的意见发布时间取决于意见极端性和信息质量.
- 更高的意见发布频率始终增加了对最终公众意见的影响.
结论:
- 拟议的模型有效地模拟了论动态.
- 公众人物意见的战略时间和内容对于有效的指导至关重要.
- 结果为论管理和社会影响力研究提供了理论见解.
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